There’s no better time than the beginning of the year to hash out a new event promotion strategy. Social media might seem like an obvious choice, but surprisingly, not every organization is making use of these powerful (and free) tools.
Tag: social media marketing
If you’re not familiar with social media aside from the sporadic personal or business update, opting-in to showcase your event on various social platforms can seem intimidating at best or like extra work at the least. However, it’s one of the easiest ways to ensure your event receives the visibility it should!
LinkedIn boasts over 500 million users, yet most planners forget about this professionally-oriented platform when marketing their events. This social network is perfect for promoting professional events (like the 14 events we host on SignMeUp's online event registration system each year) and social events alike. LinkedIn users tend to be wealthier than the users on … Continue reading 3 Ways to Use LinkedIn to Increase Event Registration
File this article under why I love to work at SignMeUp. I called Chris Nicholas, North Country Run’s event director, to discuss an online registration-related issue. As we were talking about his event, Chris told me that between March and June 2012, he ran solo from the White House to Santa Monica, California. What’s more, this … Continue reading Passion Shared: A Run Across America
Andrew Wonders is Event Manager for Mudathlon and many other events, and a long time SignMeUp online registration customer. In 2009, a group of organizers that traditionally had focused on marathons and half marathons was looking to expand its scope and put together a different and unique event. After many potential versions, we settled on … Continue reading Event Management: Five Tips for Starting Fresh
SignMeUp recently was selected to be the official online registration vendor for Fleet Feet Sports training programs nationwide. A couple of days ago my colleagues Dan Bloedorn, Todd Bellino and I had the pleasure of attending Fleet Feet's National Franchise Conference in Chicago. We had the opportunity to speak with many franchise owners and answer their questions … Continue reading Online Registration vs. In-Store Registration: Resolving the Conflict
What are the easiest, fastest ways to share your online event registration information on social networks? Here are three quick options, and tips on how to make the most of them: 1. Post the link to your form plus a short description of your event to your Facebook wall directly from SignMeUp’s FormBuilder. After you have … Continue reading Sharing Online Event Registration – 3 Easy Options
A few weeks ago I was talking with some event directors about the importance of having a strong social media strategy. One of the group members asked, “What is the best social media platform to use?” My answer is always the same…the best platform to use is a blog. Blogging may seem intimidating, but it’s … Continue reading Five Reasons Blogging Helps You Grow Event Registration
How are you using Facebook to connect to your event registrants? Let’s "face" it – with 600+ million members, Facebook offers is a huge opportunity to connect to your participants and grow your online registration. But how? Facebook can be intimidating for small businesses, and developing a Facebook presence can be time-consuming. However, with a … Continue reading Four Ways to Grow Online Registration Through Facebook
SignMeUp customer and guest blogger Scott Bush is director of Chicago Trail Series. For the past two years, everywhere you turn there is someone talking about social media and how they can be applied to business. Companies jump into the social media world every day, leveraging tools like Facebook, Twitter, Quora, YouTube, FourSquare, Gowalla, Vimeo, … Continue reading Using Twitter To Grow Event Registration Numbers