If you’re not familiar with social media aside from the sporadic personal or business update, opting-in to showcase your event on various social platforms can seem intimidating at best or like extra work at the least. However, it’s one of the easiest ways to ensure your event receives the visibility it should!
Tag: event planning
Finding sponsors for an event, no matter how small or large, can seem like a daunting task. Sponsorships are a step toward success though, as events with sponsors benefit from the extra exposure, support, and funding they wouldn’t have on their own. A long-lasting sponsorship with the right business can have a tremendous impact on … Continue reading Event Success: Finding & Keeping the Right Sponsors
One of the favorite parts of my job as the IT director of the Chicago Marathon was being at the finish line. I helped certify three world marathon records during the time I worked on the event (1997–2003). I also was there as the last finishers crossed the line. "Harnessing the energy and enthusiasm of … Continue reading 5 Race Director Mistakes That Hurt Participants
When Hurricane Sandy devastated the East Coast in 2012, one of my first thoughts after checking on my New Jersey family and friends was, “what is the New York Marathon going to do?” Seeing photos of the debris in the streets made it difficult to imagine anyone running a marathon in those conditions. Ultimately, however, the marathon would “go … Continue reading Emergency Planning for Race Directors