Tag: event marketing

How to Use YouTube to Promote Your Event

How to Use YouTube to Promote Your Event

YouTube is a tried-and-trusted marketing tool across dozens of industries.  With the right video content, YouTube can have a significant impact on your brand visibility and awareness thus increasing registrations over time. These days, people respond best to relevant and shareable content that they can digest quickly. Best of all, with the rise of video-sharing … Continue reading How to Use YouTube to Promote Your Event

5 Email Marketing Tips for Events

5 Email Marketing Tips for Events

Email is without a doubt one of the easiest ways to publicize your event and its online registration page.  However, considering the volume of email we all receive on a daily basis, is it really effective? The answer is yes, provided you follow some simple steps. To increase the chances your email will be delivered … Continue reading 5 Email Marketing Tips for Events

3 Ways to Use LinkedIn to Increase Event Registration

LinkedIn boasts over 500 million users, yet most planners forget about this professionally-oriented platform when marketing their events. This social network is perfect for promoting professional events (like the 14 events we host on SignMeUp's online event registration system each year) and social events alike. LinkedIn users tend to be wealthier than the users on … Continue reading 3 Ways to Use LinkedIn to Increase Event Registration

Event Sponsorship: The Inside Scoop

Several of my SignMeUp colleagues and I recently attended The Running Event in Austin, TX.  The three days were packed full of workshops and presentations, as well as a huge product expo and a particularly intimidating 5K run (the winning time was 14:23 – a 4:38 pace – and the top 11 finishers  were all … Continue reading Event Sponsorship: The Inside Scoop

Event Management: Five Tips for Starting Fresh

Andrew Wonders is Event Manager for Mudathlon and many other events, and a long time SignMeUp online registration customer. In 2009, a group of organizers that traditionally had focused on marathons and half marathons was looking to expand its scope and put together a different and unique event.  After many potential versions, we settled on … Continue reading Event Management: Five Tips for Starting Fresh