Event Sponsorship: The Inside Scoop

Several of my SignMeUp colleagues and I recently attended The Running Event in Austin, TX.  The three days were packed full of workshops and presentations, as well as a huge product expo and a particularly intimidating 5K run (the winning time was 14:23 – a 4:38 pace – and the top 11 finishers  were all … Continue reading Event Sponsorship: The Inside Scoop

Why Races Should Partner with Local Running Retailers

If you organize a running event, it’s likely that you have a relationship with an independently owned specialty running store.  Local running stores provide sponsorship, promotion and technical advice to countless events across the country.  With Black Friday coming and Small Business Saturday the following day, you have a terrific opportunity to support your running … Continue reading Why Races Should Partner with Local Running Retailers

Emergency Planning for Race Directors

When Hurricane Sandy devastated the East Coast in 2012, one of my first thoughts after checking on my New Jersey family and friends was, “what is the New York Marathon going to do?”  Seeing photos of the debris in the streets made it difficult to imagine anyone running a marathon in those conditions. Ultimately, however, the marathon would “go … Continue reading Emergency Planning for Race Directors

7 Best Halloween Race Costumes of 2012

Super? Scary?  Super scary, or just plain silly?  This weekend, thousands of runners will head out to a local Halloween race but answering the question “what to wear?” requires more than a quick check of the weather. It’s costume time and we’ve taken a look at some of SignMeUp’s online registration client’s Halloween-themed races to … Continue reading 7 Best Halloween Race Costumes of 2012

Online Registration Competitive Advantage Revisted

A few weeks ago I had the pleasure of sitting on a panel at the Portland Marathon Race Director College with seven of my peers, one of whom had just entered the online event registration field.   During the discussion I thought about a blog article I wrote about customer service being a competitive advantage.  In … Continue reading Online Registration Competitive Advantage Revisted