The Largest Event That You Haven’t Heard Of—Yet

When online registration coordinator Toni Bieser invited me to the Brainerd Jaycees $150,000 Ice Fishing Extravaganza, held annually the last weekend in January, I thought, “Central Minnesota in the dead of winter? What could be better?” Naturally, I accepted the invitation. I do not fish, ice or otherwise, so I had not heard of the Ice Fishing … Continue reading The Largest Event That You Haven’t Heard Of—Yet

Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

Why It’s Not as Simple as Posting the Same Content on Every Account (In the first part of this series, we talked about which platforms are good for event marketing. Review it here so that this makes sense.) Last week’s cheat meal has something to teach you about promoting events. We’re big foodies, so hang … Continue reading Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

The 6 Top Tips to Create Effective Event Sponsorship Levels

The 6 Top Tips to Create Effective Event Sponsorship Levels

Reaching out to sponsors can be a nerve-wracking experience. To be persuasive, it's crucial to have a complete and effective proposal document to give to your potential sponsors. Here are the 6 top ideas to consider as you decide your sponsorship levels and dollar amounts: 1. Determine the funds you will need in order to … Continue reading The 6 Top Tips to Create Effective Event Sponsorship Levels