Every event should have a mission, and as the event organizer, you should be able to recite it in a few quick and clear sentences. Just like an elevator pitch for a business idea, the mission of your event will tell others what you hope to accomplish by hosting the affair.
The main indicator of success for most event organizers is whether or not they’ve reached their registration numbers. There are quite a few factors in play that can assist you in achieving your own goals. Unfortunately, not every event organizer is optimizing the most important areas of their registration processes.
When it comes to event marketing, consistent and relevant email communication should be at the top of every event organizer’s list. Send all of your registrants these four emails to optimize turnout!
It's unavoidable: an event guest has a less than satisfactory experience. Follow these simple steps to win them back and create new brand advocates!
While event planning doesn’t always have to follow the seasons, there are a few considerations that should be made for the warmest months of the year - especially if your event is outdoors!
Event planning is a serious business. From beginning to end, there are many steps along the journey that call for innovation, creativity, and the ability to work under pressure! Learn how to plan an event that your attendees won't forget!
An event website has the power to inform, educate, and compel your visitors to action all at the same time. Make your website stand out with these simple tips!
If you’re not familiar with social media aside from the sporadic personal or business update, opting-in to showcase your event on various social platforms can seem intimidating at best or like extra work at the least. However, it’s one of the easiest ways to ensure your event receives the visibility it should!
The Black Hills, translated from the native Lakota name Pahá Sápa, spans 1.2 million acres between the corners of southwestern South Dakota and northeastern Wyoming. In its center is the George S. Mickelson Trail, which occupies 109 miles of a former railroad that now gives way to bicyclists and hikers on its gravel path. … Continue reading Enduring Honor: The Black Hills Veterans March & Marathon
Photo by Gary Chan on Unsplash Feel like you need to do some spring cleaning? Going green can help make your race more attractive to registrants and sponsors, while reducing costs for your event. Being eco-friendly gives you an edge over competing events, provides more ways to interact with your sponsors, and saves money on printing. Use these 5 … Continue reading 5 Ways to Go Green with Your Race