We know that social media marketing is a game changer when it comes to promoting your event. But where many directors and organizations fail is during the off-season, or during the time your event isn’t happening. Your Facebook, Twitter, and Instagram followers are still active on their accounts, regardless of when your event date is. … Continue reading Social Media Marketing After Your Event: What Now?
Category: Event marketing
We want your event to be successful! Logos help with that. In this article, we'll cover why you need a custom logo designed for your event, list important places to display your logo (like your registration form), and provide examples of effective designs. Recognize this panda? The World Wildlife Fund (WWF) chose a panda for … Continue reading Why You Need a Custom Logo for Your Event
(Need online event registration? Find us on signmeup.com.) Everyone will tell you that social media is important, but few will address how overwhelming it feels to start using it with all the social platforms available—especially in the context of event promotion. We won’t hesitate to break the pressure you may feel: You, the event planner, … Continue reading Part 1: What Event Planners Should Know About Social Media Marketing
One common question asked by almost all event organizers is this: how do I attract and retain sponsors for my event? Not sponsors that will give me a flyer for a goodie bag, but quality sponsors that will help me make the event a better experience for its participants and the community? As a recovering … Continue reading Got Sponsors?
Social media is a scary term for many event organizers. How do you properly market yourself through a medium that is largely controlled by the end user? How do you know what social media tools are for you? The answer itself is also a scary one: it depends. However, as an event organizer, you can't … Continue reading 6 Quick Steps to Market Your Event on Social Media
Several of my SignMeUp colleagues and I recently attended The Running Event in Austin, TX. The three days were packed full of workshops and presentations, as well as a huge product expo and a particularly intimidating 5K run (the winning time was 14:23 – a 4:38 pace – and the top 11 finishers were all … Continue reading Event Sponsorship: The Inside Scoop
When I owned a bicycle shop, I had a very limited marketing budget. I frequently asked myself how to compete without spending a lot. Over time I learned that effective marketing doesn’t need to be expensive. Helping your best customers become "brand advocates" is just as valuable as traditional marketing/PR/advertising campaigns and much less costly. … Continue reading Four Ways to Turn Your Best Customers into Brand Advocates
Andrew Wonders is Event Manager for Mudathlon and many other events, and a long time SignMeUp online registration customer. In 2009, a group of organizers that traditionally had focused on marathons and half marathons was looking to expand its scope and put together a different and unique event. After many potential versions, we settled on … Continue reading Event Management: Five Tips for Starting Fresh
After a 13 year stint as a professional runner, my day to retire from competition came upon me in the City of Brotherly Love during what was then known as the Philadelphia Distance Classic. I always wondered how it was going to end and in this case a strained calf muscle put my running career … Continue reading A Pro’s Perspective: From Running Marathons to Running a Marathon
What are the easiest, fastest ways to share your online event registration information on social networks? Here are three quick options, and tips on how to make the most of them: 1. Post the link to your form plus a short description of your event to your Facebook wall directly from SignMeUp’s FormBuilder. After you have … Continue reading Sharing Online Event Registration – 3 Easy Options