Category: Event marketing

Event Sponsorship: The Inside Scoop

Several of my SignMeUp colleagues and I recently attended The Running Event in Austin, TX.  The three days were packed full of workshops and presentations, as well as a huge product expo and a particularly intimidating 5K run (the winning time was 14:23 – a 4:38 pace – and the top 11 finishers  were all … Continue reading Event Sponsorship: The Inside Scoop

Four Ways to Turn Your Best Customers into Brand Advocates

When I owned a bicycle shop, I had a very limited marketing budget.  I frequently asked myself how to compete without spending a lot.  Over time I learned that effective marketing doesn’t need to be expensive.  Helping your best customers become "brand advocates" is just as valuable as traditional marketing/PR/advertising campaigns and much less costly.  … Continue reading Four Ways to Turn Your Best Customers into Brand Advocates

Event Management: Five Tips for Starting Fresh

Andrew Wonders is Event Manager for Mudathlon and many other events, and a long time SignMeUp online registration customer. In 2009, a group of organizers that traditionally had focused on marathons and half marathons was looking to expand its scope and put together a different and unique event.  After many potential versions, we settled on … Continue reading Event Management: Five Tips for Starting Fresh

A Pro’s Perspective: From Running Marathons to Running a Marathon

After a 13 year stint as a professional runner, my day to retire from competition came upon me in the City of Brotherly Love during what was then known as the Philadelphia Distance Classic.  I always wondered how it was going to end and in this case a strained calf muscle put my running career … Continue reading A Pro’s Perspective: From Running Marathons to Running a Marathon

Sharing Online Event Registration – 3 Easy Options

What are the easiest, fastest ways to share your online event registration information on social networks?  Here are three quick options, and tips on how to make the most of them: 1. Post the link to your form plus a short description of your event to your Facebook wall directly from SignMeUp’s FormBuilder.   After you have … Continue reading Sharing Online Event Registration – 3 Easy Options

Five Reasons Blogging Helps You Grow Event Registration

A few weeks ago I was talking with some event directors about the importance of having a strong social media strategy. One of the group members asked, “What is the best social media platform to use?” My answer is always the same…the best platform to use is a blog. Blogging may seem intimidating, but it’s … Continue reading Five Reasons Blogging Helps You Grow Event Registration