Category: Social media marketing

3 Ways to Use LinkedIn to Increase Event Registration

LinkedIn boasts over 500 million users, yet most planners forget about this professionally-oriented platform when marketing their events. This social network is perfect for promoting professional events (like the 14 events we host on SignMeUp's online event registration system each year) and social events alike. LinkedIn users tend to be wealthier than the users on … Continue reading 3 Ways to Use LinkedIn to Increase Event Registration

Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

Why It’s Not as Simple as Posting the Same Content on Every Account (In the first part of this series, we talked about which platforms are good for event marketing. Review it here so that this makes sense.) Last week’s cheat meal has something to teach you about promoting events. We’re big foodies, so hang … Continue reading Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

Part 1: What Event Planners Should Know About Social Media Marketing

Part 1: What Event Planners Should Know About Social Media Marketing

(Need online event registration? Find us on signmeup.com.) Everyone will tell you that social media is important, but few will address how overwhelming it feels to start using it with all the social platforms available—especially in the context of event promotion. We won’t hesitate to break the pressure you may feel: You, the event planner, … Continue reading Part 1: What Event Planners Should Know About Social Media Marketing

Gurus Get Social

Although the word “social” is somewhat overused of late, I had to pay attention when five running legends discussed the transformation of running from a solo sport to a social activity.  The panel included Bill Rodgers, Amby Burfoot and Jeff Galloway, NW Runner Magazine editor Heather Romano, and Marathon and Beyond editor Rich Benyo.  They were … Continue reading Gurus Get Social

Passion Shared: A Run Across America

File this article under why I love to work at SignMeUp.  I called Chris Nicholas, North Country Run’s event director, to discuss an online registration-related issue.  As we were talking about his event, Chris told me that between March and June 2012, he ran solo from the White House to Santa Monica, California.  What’s more, this … Continue reading Passion Shared: A Run Across America

Event Management: Five Tips for Starting Fresh

Andrew Wonders is Event Manager for Mudathlon and many other events, and a long time SignMeUp online registration customer. In 2009, a group of organizers that traditionally had focused on marathons and half marathons was looking to expand its scope and put together a different and unique event.  After many potential versions, we settled on … Continue reading Event Management: Five Tips for Starting Fresh