There’s no better time than the beginning of the year to hash out a new event promotion strategy. Social media might seem like an obvious choice, but surprisingly, not every organization is making use of these powerful (and free) tools.
Category: Social media marketing
Event planning is a serious business. From beginning to end, there are many steps along the journey that call for innovation, creativity, and the ability to work under pressure! Learn how to plan an event that your attendees won't forget!
If you’re not familiar with social media aside from the sporadic personal or business update, opting-in to showcase your event on various social platforms can seem intimidating at best or like extra work at the least. However, it’s one of the easiest ways to ensure your event receives the visibility it should!
LinkedIn boasts over 500 million users, yet most planners forget about this professionally-oriented platform when marketing their events. This social network is perfect for promoting professional events (like the 14 events we host on SignMeUp's online event registration system each year) and social events alike. LinkedIn users tend to be wealthier than the users on … Continue reading 3 Ways to Use LinkedIn to Increase Event Registration
Why It’s Not as Simple as Posting the Same Content on Every Account (In the first part of this series, we talked about which platforms are good for event marketing. Review it here so that this makes sense.) Last week’s cheat meal has something to teach you about promoting events. We’re big foodies, so hang … Continue reading Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing
(Need online event registration? Find us on signmeup.com.) Everyone will tell you that social media is important, but few will address how overwhelming it feels to start using it with all the social platforms available—especially in the context of event promotion. We won’t hesitate to break the pressure you may feel: You, the event planner, … Continue reading Part 1: What Event Planners Should Know About Social Media Marketing
Social media is a scary term for many event organizers. How do you properly market yourself through a medium that is largely controlled by the end user? How do you know what social media tools are for you? The answer itself is also a scary one: it depends. However, as an event organizer, you can't … Continue reading 6 Quick Steps to Market Your Event on Social Media
Although the word “social” is somewhat overused of late, I had to pay attention when five running legends discussed the transformation of running from a solo sport to a social activity. The panel included Bill Rodgers, Amby Burfoot and Jeff Galloway, NW Runner Magazine editor Heather Romano, and Marathon and Beyond editor Rich Benyo. They were … Continue reading Gurus Get Social
File this article under why I love to work at SignMeUp. I called Chris Nicholas, North Country Run’s event director, to discuss an online registration-related issue. As we were talking about his event, Chris told me that between March and June 2012, he ran solo from the White House to Santa Monica, California. What’s more, this … Continue reading Passion Shared: A Run Across America
Andrew Wonders is Event Manager for Mudathlon and many other events, and a long time SignMeUp online registration customer. In 2009, a group of organizers that traditionally had focused on marathons and half marathons was looking to expand its scope and put together a different and unique event. After many potential versions, we settled on … Continue reading Event Management: Five Tips for Starting Fresh