Category: Event management

3 Ways to Use LinkedIn to Increase Event Registration

LinkedIn boasts over 500 million users, yet most planners forget about this professionally-oriented platform when marketing their events. This social network is perfect for promoting professional events (like the 14 events we host on SignMeUp's online event registration system each year) and social events alike. LinkedIn users tend to be wealthier than the users on … Continue reading 3 Ways to Use LinkedIn to Increase Event Registration

Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

Why It’s Not as Simple as Posting the Same Content on Every Account (In the first part of this series, we talked about which platforms are good for event marketing. Review it here so that this makes sense.) Last week’s cheat meal has something to teach you about promoting events. We’re big foodies, so hang … Continue reading Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

Part 1: What Event Planners Should Know About Social Media Marketing

Part 1: What Event Planners Should Know About Social Media Marketing

(Need online event registration? Find us on signmeup.com.) Everyone will tell you that social media is important, but few will address how overwhelming it feels to start using it with all the social platforms available—especially in the context of event promotion. We won’t hesitate to break the pressure you may feel: You, the event planner, … Continue reading Part 1: What Event Planners Should Know About Social Media Marketing

5 Race Director Mistakes That Hurt Participants

One of the favorite parts of my job as the IT director of the Chicago Marathon was being at the finish line. I helped certify three world marathon records during the time I worked on the event (1997–2003). I also was there as the last finishers crossed the line. "Harnessing the energy and enthusiasm of … Continue reading 5 Race Director Mistakes That Hurt Participants

Emergency Planning for Race Directors

When Hurricane Sandy devastated the East Coast in 2012, one of my first thoughts after checking on my New Jersey family and friends was, “what is the New York Marathon going to do?”  Seeing photos of the debris in the streets made it difficult to imagine anyone running a marathon in those conditions. Ultimately, however, the marathon would “go … Continue reading Emergency Planning for Race Directors

Gurus Get Social

Although the word “social” is somewhat overused of late, I had to pay attention when five running legends discussed the transformation of running from a solo sport to a social activity.  The panel included Bill Rodgers, Amby Burfoot and Jeff Galloway, NW Runner Magazine editor Heather Romano, and Marathon and Beyond editor Rich Benyo.  They were … Continue reading Gurus Get Social