Category: Event Focus

Event Sponsorship: The Inside Scoop

Several of my SignMeUp colleagues and I recently attended The Running Event in Austin, TX.  The three days were packed full of workshops and presentations, as well as a huge product expo and a particularly intimidating 5K run (the winning time was 14:23 – a 4:38 pace – and the top 11 finishers  were all … Continue reading Event Sponsorship: The Inside Scoop

Why Races Should Partner with Local Running Retailers

If you organize a running event, it’s likely that you have a relationship with an independently owned specialty running store.  Local running stores provide sponsorship, promotion and technical advice to countless events across the country.  With Black Friday coming and Small Business Saturday the following day, you have a terrific opportunity to support your running … Continue reading Why Races Should Partner with Local Running Retailers

Emergency Planning for Race Directors

When Hurricane Sandy devastated the East Coast in 2012, one of my first thoughts after checking on my New Jersey family and friends was, “what is the New York Marathon going to do?”  Seeing photos of the debris in the streets made it difficult to imagine anyone running a marathon in those conditions. Ultimately, however, the marathon would “go … Continue reading Emergency Planning for Race Directors

7 Best Halloween Race Costumes of 2012

Super? Scary?  Super scary, or just plain silly?  This weekend, thousands of runners will head out to a local Halloween race but answering the question “what to wear?” requires more than a quick check of the weather. It’s costume time and we’ve taken a look at some of SignMeUp’s online registration client’s Halloween-themed races to … Continue reading 7 Best Halloween Race Costumes of 2012

Online Registration Competitive Advantage Revisted

A few weeks ago I had the pleasure of sitting on a panel at the Portland Marathon Race Director College with seven of my peers, one of whom had just entered the online event registration field.   During the discussion I thought about a blog article I wrote about customer service being a competitive advantage.  In … Continue reading Online Registration Competitive Advantage Revisted

5 Tips for Successful Race Timing

5 Tips for Successful Race Timing

If you organize participatory sports events, you've probably hired a timing company.  Most timing companies such as ours, Classic Race Management, offer a wide variety of services depending on your needs, from bare bones timing to full-service event management.  Regardless of your level of engagement, here are five steps you can take to ensure a smooth … Continue reading 5 Tips for Successful Race Timing

Passion Shared: A Run Across America

File this article under why I love to work at SignMeUp.  I called Chris Nicholas, North Country Run’s event director, to discuss an online registration-related issue.  As we were talking about his event, Chris told me that between March and June 2012, he ran solo from the White House to Santa Monica, California.  What’s more, this … Continue reading Passion Shared: A Run Across America

Four Ways to Turn Your Best Customers into Brand Advocates

When I owned a bicycle shop, I had a very limited marketing budget.  I frequently asked myself how to compete without spending a lot.  Over time I learned that effective marketing doesn’t need to be expensive.  Helping your best customers become "brand advocates" is just as valuable as traditional marketing/PR/advertising campaigns and much less costly.  … Continue reading Four Ways to Turn Your Best Customers into Brand Advocates

Competitive Advantage in the Online Registration Market?

Online registration is a relatively new industry but has become very crowded and new competitors are popping up weekly. I read an article recently by Barry Moltz published on Crain's Chicago Business' Enterprise City regarding company culture.  One of the five points made referenced how companies treat their customers and how customer service is a … Continue reading Competitive Advantage in the Online Registration Market?