We know times feel uncertain for many organizations as people make the difficult decisions to delay or cancel events they’ve been planning for months. Although it’s easy to slip into “survival mode”, there are many reasons to reach out to your audience and keep them informed about your event.
Category: Event Focus
It’s not atypical for organizations to lose a little face-time with their participants if they have a longer off-season. To help seal the gap and keep your customers focused on your mission - and interested in your upcoming events - follow the simple steps below to stay in touch year-round.
There’s no better time than the beginning of the year to hash out a new event promotion strategy. Social media might seem like an obvious choice, but surprisingly, not every organization is making use of these powerful (and free) tools.
As another New Year’s Eve comes and goes, we all start to buckle down and think about what we want to focus on during the next calendar year and the results we’d like to see come from our efforts. It’s a great time for event planners, organizers, and managers to do a thorough audit of the previous year and set some serious goals for the next.
For many event managers, the post-event follow up can prove just as valuable as the marketing, promotions, and outreach leading up to it. A well-executed follow-up plan not only engages and informs your attendees, but it creates an intentional, ongoing relationship which both parties can benefit greatly from.
Satisfaction surveys are the best way to gather valuable feedback from the perspective that matters most: that of your event attendees!
YouTube is a tried-and-trusted marketing tool across dozens of industries. With the right video content, YouTube can have a significant impact on your brand visibility and awareness thus increasing registrations over time. These days, people respond best to relevant and shareable content that they can digest quickly. Best of all, with the rise of video-sharing … Continue reading How to Use YouTube to Promote Your Event
You’ve probably heard of specially-priced discounts like the “early bird special” or the urgent “save now sign up today” - among many others. Events that offer special pricing for individuals that register by a certain date, or who are under/over a certain age are using Tiered Pricing.
Organic leads are valuable enough because they require little effort, time, or money on your end to reach them - because they’re coming right to you. Beyond that, word of mouth referral leads are even more valuable because they come from a trusted source: your brand advocates.
Every event should have a mission, and as the event organizer, you should be able to recite it in a few quick and clear sentences. Just like an elevator pitch for a business idea, the mission of your event will tell others what you hope to accomplish by hosting the affair.