Author: Chris Leon

Four Ways to Turn Your Best Customers into Brand Advocates

When I owned a bicycle shop, I had a very limited marketing budget.  I frequently asked myself how to compete without spending a lot.  Over time I learned that effective marketing doesn’t need to be expensive.  Helping your best customers become "brand advocates" is just as valuable as traditional marketing/PR/advertising campaigns and much less costly.  … Continue reading Four Ways to Turn Your Best Customers into Brand Advocates