One common question asked by almost all event organizers is this: how do I attract and retain sponsors for my event? Not sponsors that will give me a flyer for a goodie bag, but quality sponsors that will help me make the event a better experience for its participants and the community? As a recovering … Continue reading Got Sponsors?
Author: Chris Leon
When I owned a bicycle shop, I had a very limited marketing budget. I frequently asked myself how to compete without spending a lot. Over time I learned that effective marketing doesn’t need to be expensive. Helping your best customers become "brand advocates" is just as valuable as traditional marketing/PR/advertising campaigns and much less costly. … Continue reading Four Ways to Turn Your Best Customers into Brand Advocates