If you’re either looking to build your event website for the first time or feel like your current website needs an upgrade, it’s easy to get lost in the excitement of website design and branding. While you want your design to be relevant and engaging, you also want your site to contain all the information your potential participants, sponsors, and volunteers need to know.
So before you are ready to launch – or relaunch – your event website, visit the quick list of items below to make sure you’ve got the important basics covered!
Event Name, Date, Location
This information should be big, bold and easily found on the homepage, if not every page, of your event website. Consider adding a banner that runs along the top of each page so curious participants don’t have to navigate back and forth for the event basics. Make sure your location address is specific enough that out-of-towners could find it. For an extra touch, you can also embed a Google map on your webpage to make it easy for your participants to get directions.
Registration information should be consolidated into one place. When listing the options participants might register for (such as 3k, 5k, or 10k offerings), you should also clearly state the price for each option along with any early bird or member discounts. Make sure participants feel as informed as possible if you want to compel them to register right then and there.
Often participants are motivated to buy based on some of the perks or swag that come with registration. Offering an award to finishers or branded swag adds value to the experience. Be sure to list the goodies your participants can look forward to, whether it’s a free t-shirt or a pancake breakfast. You can add this information to your registration page.
In general, some information that indicates that your organization tracks finish times efficiently is a great idea. While not all of your participants will be running for their best time, it’s important to acknowledge those who do come out to set their own personal records. Some of the more competitive or elite participants may want to see past results so they can set appropriate goals for their experience. Past results also give new participants a way to gauge how they want their first event to go.
It’s nearly impossible to anticipate every question participants may have about your event. So make it easy for them to find a way to contact you if they can’t find the answer on your website. Consider listing more than one phone number and email address along with each contact person’s name and role in your organization.
Above all, you want to make it easy for your website visitors to register for your event. Aside from having your registration information and the sign-up page linked in the menu of your website, you’ll want to set up calls-to-action throughout your entire site. Your call-to-action is simply an eye-catching button that says “Register Now!” and, when clicked, directs traffic right back to your registration sign up page. Without a CTA people can get lost navigating through various tabs. Plus, you’re planting a seed of thought in each viewer’s mind anytime they see that button, whether they’re ready to register or not.
Incorporating these necessary tips into your web content will keep your potential participants informed and maximize the return you get on your website traffic!
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