Social Media Marketing After Your Event: What Now?

We know that social media marketing is a game changer when it comes to promoting your event. But where many directors and organizations fail is during the off-season, or during the time your event isn’t happening.

Your Facebook, Twitter, and Instagram followers are still active on their accounts, regardless of when your event date is. Don’t turn off your conversations until next year—change up the focus of your postings.
With a few minutes each day, you can engage in conversations and market your organization or event to hundreds of thousands of people through social networking. People now spend 30 percent of their time online on social media sites.

 Social Media Marketing

What do you talk about if you aren’t asking your followers to “register now” for your event?

Post photos, reviews, & results from your event.
Keep everyone engaged by not only posting results links on your website but also to your social media followers. Use this opportunity to ask them questions. Post the link to the results and ask, for example, “Did you get a new PR today?”  If they did, they are usually proud of their accomplishment and love the opportunity to tell you so!

Converse with your followers & ask for feedback.
Right after the race is a great time to ask your participants what they thought about the event and if there is anything they would like to see done differently.  Now is the time to get that type of information while their memories are fresh.

If you come across a good idea for your next year’s event, ask your followers what they think.  For example, maybe you are thinking of giving away long-sleeve shirts instead of short-sleeve shirts. Post the question to your followers!  Ask them what they would like to get with their registration. You may love that long-sleeve shirt, but if your base of followers (which includes your returning participants) enjoy getting the short-sleeve t-shirt, the short-sleeve it is!

Remember, don’t talk to your followers. Talk with them.

Market Your Brand
If your race is run by a larger organization or club, take this off-season time to tell your followers what else your organization does or has to offer. Maybe you have training groups or upcoming fundraisers. Keep the information flowing about your club and get your participants to engage in more of what you do!

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