5 Tips for Building Better Online Registration Forms

Man using a computer to build an online registration form
Planning an event? Build an effective online registration form in 5 simple steps.

SignMeUp’s Support Department has helped hundreds of clients create countless online event registration forms.  Some clients easily create terrific forms while others feel stressed about the whole process.   To help make the experience painless, here is some advice on successful form building.

1. Save time. Copy your forms.

If you have published a similar form, no need to re-invent the wheel; rather, in the “Create a New Form” menu, there is an option to copy a form.  You’ll need to enter a new event name, date, and contact details, but the rest of the information remains the same.  You’ll get a new form ID and link.  In fact, you should never use one form for multiple events, because registration data is retained for each form.

2. Keep event registration forms simple.

Most registrants don’t have time to wade through pages of information and answer unnecessary questions.  Keep your form layout clean, using the “less is more” approach.  Use information topics just to reinforce the most important messages that are displayed on your website, which is where people likely will go to get event details.  Ask only questions that are necessary, and use mandatory questions sparingly.  Too many questions could lead to incomplete registrations.

3. Double check prices and discount deadlines.

This tip may seem obvious, there have been quite a few forms over the years on which prices changed either too early or too late. These mistakes can damage relationships with participants and impact your event’s attendance.

4. Build trust with branding and messaging.

Use trust elements to reassure registrants and encourage them to complete the form. Add your custom logo to your form so participants recognize your event immediately. Give registrants a chance to review important event details such as the date, time, location, and check-in or packet pick-up requirements.  Don’t forget to include contact information in case registrants have questions. 

Has your event been featured in the local news? Do you have testimonials from past participants or  a video of last year’s event? Include links to this content in your description so registrants can get a feel for what to expect from your event.

5. Contact SignMeUp for help.

Not sure how to incorporate these tips into your form? Looking for more ideas? SignMeUp Support is available via email, phone (888-674-8048 x2), and live chat.  We are happy to guide you through the process and make your form as effective as possible.

For additional help, visit the SignMeUp Resources page and download our Form Builder Tip sheet before creating your next form.

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