Why You Need a Custom Logo for Your Event

We want your event to be successful! Logos help with that. In this article, we’ll cover why you need a custom logo designed for your event,  list important places to display your logo (like your registration form), and provide examples of effective designs.


Recognize this panda? The World Wildlife Fund (WWF) chose a panda for a logo for several reasons. First, the WWF was inspired by Chi-Chi, a giant panda at the London Zoo back in 1961. Members figured that pandas are universally loved and recognized, so designing a panda logo universalized the WWF’s cause. In addition, the logo was black and white, so it saved the WWF printing costs.

Maybe you don’t have a panda. (Bummer, right?) Consider your event or cause like WWF did, and allow it to guide your design of an effective custom logo.

Why does your organization need a custom logo design?

A logo creates brand recognition. It is important for people to recognize your brand, organization or event. In the same way that millions of people react when they see a McDonald’s sign, you want people to choose your event, brand, or organization based on the positive relationship they develop with what you represent.

Where should you display your logo?

Logos should be placed in any communication that you have with event participants. Here are some places to consider:

  • organization or event website
  • emails
  • Facebook page
  • newsletters
  • event registration pages

All of these mediums have brand visibility and build a relationship with your desired audience through continued exposure and association.

Logo Examples

The following are logos from SignMeUp clients.  Each of these combines something memorable and specific about its brand, audience, and purpose.

1) The Great Big FANY Ride

The Great Big FANY (Five hundred miles Across New York) Ride captures the fun, culture, and target audience of its multiday adventure through its choice of mascot, accent colors, and typography.

The Great Big Fany Ride

2) Cuyuna Off-Road Triathlon

The Cuyuna Off-Road Triathlon (“Paddle, Shred & Tred the Red”) captures its rugged experience through memorable iconography and red mud-splatter accents.

Cuyuna Off-Road Triathlon Logo


3) Brainerd Jaycees $150,000 Ice Fishing Extravaganza

The Brainerd Jaycees $150,000 Ice Fishing Extravaganza is a unique experience in itself (read more about how we experienced the largest ice fishing event here) with a logo to match. The Extravaganza balances an easily-recognizable silhouette design with sans-serif and script text.
Brainerd Jaycees $150,000 Ice Fishing Extravaganza

4) Bicycle Rides Northwest

Bicycle Rides Northwest (BRNW) beautifully captures nature, companionship, and escapism with its colorful imagery of light, mountains, and cyclists in movement.

Bicycle Rides Northwest

5) Michigan Tandem Rally

The Michigan Tandem Rally features a local landmark. The public sculpture in Grand Rapids, MI has a French title that translates to “the great swiftness.”



What do you like about each logo? What does the design say about its event or organization? Comment below with your thoughts.

Request more information about how you can include your custom logo in SignMeUp’s online event registration forms here.


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