Part 2: The Event Planner’s Guide to Dynamic Social Media Marketing

January 4, 2018 § Leave a comment

Why It’s Not as Simple as Posting the Same Content on Every Account

(In the first part of this series, we talked about which platforms are good for event marketing. Review it here so that this makes sense.)

Last week’s cheat meal has something to teach you about promoting events. We’re big foodies, so hang in there for 30 seconds: Dynamic social media marketing is like a really good burger—every layer has its own function, purpose, and altogether makes something really awesome. You can use each ingredient, each social platform, on its own, but it doesn’t have the same result.

What is effective? Picking social channels with their individual strengths in mind and tailoring your promotion to the audiences that exist there.

As you know, the purpose of promotion is to communicate to your ideal customer about your event to entice them to participate. Even more so for paid or fundraising events. The question you want to answer is, why should they care?

The key to answering that question is to frame social marketing through a storyline. « Read the rest of this entry »

11 Fun & Easy Winter Event Ideas

November 28, 2017 § Leave a comment

It may be cold out, but the fun doesn’t have to stop! The winter season is a great time to enjoy the most festive time of year. Use one (or as many as you like!) of these ideas to get your community together for your winter-inspired event. If you need help putting together your online registration form, contact us! « Read the rest of this entry »

The Gift of Promo Codes

November 6, 2017 § Leave a comment

Don’t let the weather fool you—the holiday season is here. You have a great opportunity to increase registrations for your event by giving the gift of promo codes to participants.

Promo codes are a great marketing tool that help gain exposure to your event and bump up registration numbers. Create holiday-themed promo codes, and share your codes through email, social media, or on your website to let participants know about your upcoming deals.

Here are a few examples of how you can incorporate promo codes in your event marketing this holiday season: « Read the rest of this entry »

The 6 Top Tips to Create Effective Event Sponsorship Levels

October 23, 2017 § Leave a comment

Reaching out to sponsors can be a nerve-wracking experience. To be persuasive, it’s crucial to have a complete and effective proposal document to give to your potential sponsors. Here are the 6 top ideas to consider as you decide your sponsorship levels and dollar amounts:

1. Determine the funds you will need in order to produce the event.
That is usually the best total to shoot for when creating different buy-in amounts for your sponsors, particularly if it’s a charity event. A charity 5k that anticipates spending $5,000 to produce the event should aim to get a Presenting Sponsor to cover the full amount. That way, all additional sponsorships and registration revenue will go back to the charity cause.

2. Create a list of sponsor benefits and deliverables that you can provide.
These are things like: « Read the rest of this entry »

SignMeUp Offers RaceIT Migration Assistance

September 12, 2017 § Leave a comment

SignMeUp is pleased to offer assistance to race organizers who have been displaced by the shutdown of the RaceIT race registration platform, which is scheduled for November 15, 2017. We invite you to join the SignMeUp community to take advantage of our industry-leading support and online race registration. « Read the rest of this entry »

Part 1: What Event Planners Should Know About Social Media Marketing

August 30, 2017 § Leave a comment

(Need online event registration? Find us on

Everyone will tell you that social media is important, but few will address how overwhelming it feels to start using it with all the social platforms available—especially in the context of event promotion.

We won’t hesitate to break the pressure you may feel: You, the event planner, don’t need to use every single social platform on the internet. In fact, it may be the worst decision that you could make without considering the needs of your organization. You may risk spreading your time too thin with minimal returns on your efforts.

We’re going to help you break down the basics of a social media marketing strategy for the events that you’re planning—whether it’s a charity race, corporate conference, running, triathlon, or any other event happening in the future. « Read the rest of this entry »

Got Sponsors?

January 17, 2013 § 4 Comments

One common question asked by almost all event organizers is this:  how do I attract and retain sponsors for my event?  Not sponsors that will give me a flyer for a goodie bag, but quality sponsors that will help me make the event a better experience for its participants and the community?

As a recovering race director and former Texas Field Marketing Manager for Clif Bar, I have been on both sides of the sponsorship aisle.  Here are 5 ideas that can help.

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  • Ask, don’t assume.  Ask your sponsors about their marketing objectives so you can help achieve them.
  • Create sponsorship levels, and make it clear on your marketing materials which sponsors are at the top level.  Not all sponsors need to be mentioned in every marketing piece.
  • Introduce sponsors to each other and encourage them to create cross promotions around the event.  For example, if you have a beer sponsor and a restaurant sponsor, suggest that they host a pre-event party at the restaurant and feature the beer.
  • Create a post-event marketing report that details how you helped fulfill their objectives.  It always impressed me when the 3M Half Marathon would send out a binder that listed all the media on which they had placed the Clif Bar logo.
  • Host a post-event party and invite your sponsors (as well as volunteers and others who helped on your event).  Tell them how important they are to you.

Share what has worked for you in a comment below.