We know times feel uncertain for many organizations as people make the difficult decisions to delay or cancel events they’ve been planning for months. Although it’s easy to slip into “survival mode”, there are many reasons to reach out to your audience and keep them informed about your event.
If you’re either looking to build your event website for the first time or feel like your current website needs an upgrade, it’s easy to get lost in the excitement of website design and branding. While you want your design to be relevant and engaging, you also want your site to contain all the information your potential participants, sponsors, and volunteers need to know.
When it comes to offering event attendees and brand fans event information, most organizers have their best practices locked down. However, supplemental and complementary content is just as important when it comes to keeping the attention of your audience well before (and long after) your race or event is over. Every brand has their favorite way of communicating with their audience. Whether you prefer social media platforms or prefer personalized emails is up to you, as long as your content is clear and worthwhile.
It’s not atypical for organizations to lose a little face-time with their participants if they have a longer off-season. To help seal the gap and keep your customers focused on your mission - and interested in your upcoming events - follow the simple steps below to stay in touch year-round.
There’s no better time than the beginning of the year to hash out a new event promotion strategy. Social media might seem like an obvious choice, but surprisingly, not every organization is making use of these powerful (and free) tools.
As another New Year’s Eve comes and goes, we all start to buckle down and think about what we want to focus on during the next calendar year and the results we’d like to see come from our efforts. It’s a great time for event planners, organizers, and managers to do a thorough audit of the previous year and set some serious goals for the next.
For many event managers, the post-event follow up can prove just as valuable as the marketing, promotions, and outreach leading up to it. A well-executed follow-up plan not only engages and informs your attendees, but it creates an intentional, ongoing relationship which both parties can benefit greatly from.