November 28, 2017 § Leave a comment
It may be cold out, but the fun doesn’t have to stop! The winter season is a great time to enjoy the most festive time of year. Use one (or as many as you like!) of these ideas to get your community together for your winter-inspired event. If you need help putting together your online registration form, contact us! « Read the rest of this entry »
November 6, 2017 § Leave a comment
Don’t let the weather fool you—the holiday season is here. You have a great opportunity to increase registrations for your event by giving the gift of promo codes to participants.
Promo codes are a great marketing tool that help gain exposure to your event and bump up registration numbers. Create holiday-themed promo codes, and share your codes through email, social media, or on your website to let participants know about your upcoming deals.
Here are a few examples of how you can incorporate promo codes in your event marketing this holiday season: « Read the rest of this entry »
October 23, 2017 § Leave a comment
Reaching out to sponsors can be a nerve-wracking experience. To be persuasive, it’s crucial to have a complete and effective proposal document to give to your potential sponsors. Here are the 6 top ideas to consider as you decide your sponsorship levels and dollar amounts:
1. Determine the funds you will need in order to produce the event.
That is usually the best total to shoot for when creating different buy-in amounts for your sponsors, particularly if it’s a charity event. A charity 5k that anticipates spending $5,000 to produce the event should aim to get a Presenting Sponsor to cover the full amount. That way, all additional sponsorships and registration revenue will go back to the charity cause.
2. Create a list of sponsor benefits and deliverables that you can provide.
These are things like: « Read the rest of this entry »
September 12, 2017 § Leave a comment
SignMeUp is pleased to offer assistance to race organizers who have been displaced by the shutdown of the RaceIT race registration platform, which is scheduled for November 15, 2017. We invite you to join the SignMeUp community to take advantage of our industry-leading support and online race registration. « Read the rest of this entry »
January 17, 2013 § 4 Comments
One common question asked by almost all event organizers is this: how do I attract and retain sponsors for my event? Not sponsors that will give me a flyer for a goodie bag, but quality sponsors that will help me make the event a better experience for its participants and the community?
As a recovering race director and former Texas Field Marketing Manager for Clif Bar, I have been on both sides of the sponsorship aisle. Here are 5 ideas that can help.
- Ask, don’t assume. Ask your sponsors about their marketing objectives so you can help achieve them.
- Create sponsorship levels, and make it clear on your marketing materials which sponsors are at the top level. Not all sponsors need to be mentioned in every marketing piece.
- Introduce sponsors to each other and encourage them to create cross promotions around the event. For example, if you have a beer sponsor and a restaurant sponsor, suggest that they host a pre-event party at the restaurant and feature the beer.
- Create a post-event marketing report that details how you helped fulfill their objectives. It always impressed me when the 3M Half Marathon would send out a binder that listed all the media on which they had placed the Clif Bar logo.
- Host a post-event party and invite your sponsors (as well as volunteers and others who helped on your event). Tell them how important they are to you.
Share what has worked for you in a comment below.